Thank you for your inquiry concerning the MKTSHARE list-forum. The following
information provides a good overview of what the list is all about and how
you can join. Should you have any questions, feel free to contact me at the
address or telephone number below. 

To join MKTSHARE simply send an email to: listserv@piranha.acns.nwu.edu

In the textbody type:   SUBCRIBE MKTSHARE <your name>

A confirmation will be sent to your email box once you have been entered
into the system. Thanks.

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MKTSHARE
Welcome to Marketshare, an open list-forum focusing on the theoretical and
applied aspects of relationship marketing, brand management and integrated
marketing communications. MKTSHARE is a moderated discussion list provided
by Northwestern University. Current membership is open to anyone and
includes university faculty; Ph.D. candidates; graduate students;
practitioners; and editors of academic and commercial publications from
around the world.

Contributor Guidelines
The aims and scope of MKTSHARE is to address emergent issues affecting the
marketing theory and the way organizations apply these principles today.
Thus, the objectives of MKTSHARE is to provide a dialogue among members to
support, stimulate, and disseminate the advancement of knowledge in
relationship marketing, brand management, and integrated marketing
communications. Appropriate topics of discussion include:

Theory Development and Debate
Empirical Investigation
Practical Uses of Theory
Findings from Marketing Research
Methodological Developments
Case Studies and Examination
Industry Developments
Other Learned Dialogue
Announcements of Seminars and Conferences
Book Reviews
Calls for Papers
Employment Opportunities and Listings

Please keep in mind the spirit and purpose of this list when making
postings. While much flexibility is given in regards to message content,
three important rules will be enforced.

First, No commercialization is allowed. Any member posting advertorial or
promotional messages will be removed from the list without notice. Email
Signatures are exempt from this rule.

Next personal messages should be kept to direct e-mail and not placed on the
list. While occasional mistakes do happen, repeated offenders will be
removed from the list.

Finally, obnoxious, profane, and/or disruptive behavior will not be
tolerated. Offenders will be permanently removed.
Further Information
The MKTSHARE list is archived and moderated. Should you experience problems
with the list or have any questions, comments, and suggestions, feel free to
contact the list moderator, Rick Wedeking at (708) 332-2607 or e-mail at:
rlw683@nwu.edu


Rick L. Wedeking
Department of Integrated Marketing Communications
Northwestern University
email: rlw683@nwu.edu
(708) 332-2607

Favorite Quote:
"If you torture your data long enough, they will confess" Satish 1995